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Presentation Material:
Announc ement of FY 2010 Inter i m Resul ts
November 15, 2010
“To create smiles from the kitchen”
Ⅰ . Inter i m Resul ts Outl i ne
Net Sales
Operating
Income
Ordinary
Income
Interim
Net Income
Interim Net Income
Per Share
2010/9
(Actual Results)
2010/9
(Initial Plan)
Change From Prev. Period
Compared To Revised Plan
2009/9
(Actual Results)
1. Outl i ne of Consol i dated Resul ts for Inter i m Per i od Ended Septem ber 2010
(Units: millions of yen)
＊Initial Plan: Announced May 11, 2010
50,982
1,874
1,760
1,249
48,700
450
350
△ 150
5.2 ％ 4.7 ％
316.5 ％
402.9 ％
－ ％
37.7 ％
10.1 ％
37.6 ％
48,482
1,362
1,278
1,134
26.66yen 24.10yen 10.6 ％ △ 3.20yen － ％
【Increased/Decreased Values (Rates)】
0
2009/9 2010/9
＋ 2.50 billion yen
△ 0.2 ％
＋ 0.99 billion yen
2. Consol i dated Pr ofi ts ① Net Sal es, Gr oss Pr ofi t
(Units: billions of yen) 【Main Increase/Decrease Factors】
50.98
33.17
17.80
（ 34.9 ）
（ 65.1 ）
48.48
31.66
16.81
（ 34.7 ）
（ 65.3 ） ＋ 1.51 billion yen
Net Sales
Cost of Sales
Gross Profit
Cost of Sales Ratio
●System Kitchens ・Ｓ．Ｓ．
・CLEANLADY ・RAKUERA
●Sectional System Kitchen
●System Bathrooms
●Increase Due to Increased Net Sales
●Decrease Due to Decreased Cost of Sales Ratio
●Increase in S.S., CLEANLADY Cost Ratio
●Increase in RAKUERA Cost Ratio
●Increase in System Bathrooms Cost of Sales Ratio
●Decrease in Cost of Raw Mat
●Sales Route Distribution Ratio
●Cost Decrease
●Increase Due to Increased in Net Sales
●Increase in Gross Profit Ratio
＋1,960 million yen
△140 million yen
＋260 million yen
＋2,040 million yen
＋310 million yen
△70 million yen
＋1,630 million yen
△120 million yen
＋0.9 point
＋0.6 point
＋0.1 point
＋0.2 point
△0.2 point
△1.8 point
＋870 million yen
＋120 million yen
-500
2009/9 2010/9
＋ 0.99 billion yen
＋ 0.48 billion yen
△ 0.6 ％
＋ 0.51 billion yen
2. Consol i dated Pr ofi ts ② SGA Expenses, Oper ati ng Inc om e
(Units: billions of yen) 【Increased/Decreased Values (Rates)】
【 Main Increase/Decrease Factors 】
17.80
15.93
1.87
（ 3.7 ）
（ 31. ２）
16.81
15.45
1.36
（ 2.8 ）
（ 31.8 ）
●Sales Expenses
●Distribution Expenses
●Personnel Expenses
●Administrative Expenses
(Depreciation, leasing fees, etc.)
△160 million yen
＋290 million yen
＋580 million yen
△230 million yen
●Sales Expenses
●Distribution Expenses
●Personnel Expenses
●Administrative Expenses
△0.4 points
＋0.3 points
＋0.5 points
△1.0 points
●Increase in Gross profit
●Change in SGA Expenses
＋990 million yen
△480 million yen
Gross Profit
SGA Expenses
Operating Income
SGA Ratio
2009/9 2010/9 2010/3 2011/3
36,993 9,480 2,008
81,124 17,919
4,457
77,185 17,506 4,152
39,151 9,608 2,223
0 20,000 40,000 60,000 80,000 100,000 120,000
Kitchen Equipment Bathtubs & Washstands Other
78.1％ 17.7％ 4.2％
Ki tc hen Equi pment Bathtubs &
Washstands
Other
Ki tc hen Equi pment Bathtubs &
Washstands
Other
50,982
103,500
3. Sal es Com posi ti on ① By Segm ent (Consol i dated)
(Units: millions of yen)
(Current Interim Period) （Term-End Forecast）
48,482
98,843
【 2009/9 】
【 2010/9 】
76.3 ％
19.6 ％
4.1 ％
76.8 ％
18.8 ％
4.4 ％
78.4％ 17.3％ 4.3％
2009/3 2010/3 2011/3
0
2008/9 2009/9 2010/9
0
Direc t-S ales (Con domin iu m own ers) Hou sin g Con stru c tors
G en eral R ou tes (Con stru c tion Con trac tors - Home R en ovation )
3. Sal es Com posi ti on ② By Sal es Route (Non-Consol i dated)
【 First-Half Base 】
【 Full-Term Base 】
(Current Interim Period) （Term-End Forecast）
78.9 ％
16.1 ％
5.0 ％
76.4 ％
17.6 ％
6.0 ％
80.7 ％
15.6 ％
3.7 ％
77.6 ％
16.3 ％
6.1 ％
73.6 ％
17.1 ％
9.3 ％
75.6 ％
16.7 ％
7.7 ％
＋ 0.58 billion yen
27.74 26.63 25.65
3.25 3.60
2.20 2.79
44.19
4.84 3.94
46.41 39.36
0. 00
2009/9 2010/3 2010/9
Fixed Assets
(Units: billions of yen)
【Increased/Decreased Values】
4. Consol i dated Bal anc e Sheet Sum m ar y – 1/ 2
【 Main Increase/Decrease Factors 】
【 Assets 】
Current Assets
76.28
75.90 78.45 Total Assets
Other Current Assets
Inventory
Cash and Deposits Notes and Accounts Receivable
＋ 2.17 billion yen
＋ 2.22 billion yen
△ 0.98 billion yen
＋ 0.35 billion yen
●Decrease due to Depreciation Tangible Fixed Assets
Intangible Fixed Assets
●Securities Investments
●Increase in Direct-Sales Inventory
●Current Assets
●Fixed Assets
＋3,140 million yen
△970 million yen
●Cash and Deposits
●Notes and Accounts Receivable
＋1,040 million yen
＋1,180 million yen
△530 million yen
△230 million yen
△150 million yen
●Increase in marketable securities (CP)
＋200 million yen
●Other Accounts Payable
●Advance Receipts
●Accrued bonuses
●Interim Net Income
●Dividends
●Unrealized Gain on Securities
＋1,240 million yen
△230 million yen
△200 million yen
＋690 million yen
＋500 million yen
＋90 million yen (Units: billions of yen)
【Liabilities･Minority Interests・Assets】
【 Increased/Decreased Values 】 【Primary Reasons for Increase/Decrease】
＋ 1.31 billion yen
＋ 0.05 billion yen
＋ 0.81 billion yen
4. Consol i dated Bal anc e Sheet Sum m ar y – 2/ 2
51.67 52.45 53.26
6.77 6.35 6.40
17.44 17.47 18.78
0. 00
2009/9 2010/3 2010/9
76.28
75.90 78.45
Long-Term Liabilities
Current Liabilities
Total Assets
●Long-term borrowing
●Retirement Benefit Reserves
●Asset retirement obligations
△490 million yen
＋180 million yen
＋340 million yen
3.69 2.49
△ 0 . 9 7 △ 0 . 7 5
△ 0 . 4 9
△ 1 . 0 7
18.32
23.11
△ 6. 00 0. 00 6. 00 12. 00 18. 00 24. 00
Cash Flow from Operating Activities Cash Flow from Investing Activities
Cash Flow from Financing Activities Interim (Year-End) Cash & Cash Equivalents Balance (Units: billions of yen)
5. Consol i dated Cash Fl ow Statem ent Sum m ar y
2009/9 2010/9
＋ 0.48
＋ 1.23
△ 1.20
＋ 0.32
21.88
（2010/3）
Compared to Year-End Balance
2009/9 2010/9 2010/3 2011/3
0.54 1.23
1.77
3.00 2.75
1.10 3.55
1.88
1.08
0.51 0.76
1.44
0.00 1.00 2.00 3.00 4.00
R&D Costs Capital Investment Deprecation Costs
6. Capi tal Investm ents (Consol i dated)
First-Half Results
Second-Half Plans
(Units: billions of yen)
(Current Interim Period) （Term-End Forecast）
【FY2011 Major Capital Investment Details】
① Dies and Equipment for New Products
② Showroom Renovation
③ Information Investment
① Production-Related
② Operations-Related
③ Information-Related
④ Others
1,010 million yen 590 million yen 300 million yen 90 million yen 70 million yen
410 million yen
190 million yen
(Units: millions of yen)
7. Outl i ne of Non-Consol i dated Resul ts for Inter i m Per i od Ended Septem ber 2010
Net Sales
Operating
Income
Ordinary
Income
Interim
Net Income
Interim Net Income
Per Share
2010/9
(Actual Results)
2010/9
(Initial Plan) Change From
Prev. Period
Compared To Revised Plan
＊Initial Plan: Announced May 11, 2010
2009/9
(Actual Results)
49,112
1,462
1,580
1,141
24.36yen
47,000
300
400
△ 100
△ 2.13yen
4.9 ％
3.4 ％
4.5 ％
387.6 ％
295.2 ％
－ ％
－ ％
35.6 ％
2.9 ％
43.9 ％
46,803
1,016
1,165
1,109
23.57yen
2009/9 2010/9 2010/3 2011/3
33,819 7,279 2,202 613 2,890
73,613 13,155
4,764 1,583 6,885
69,126 13,027 4,479 1,588 7,183
36,094 7,203 2,405 625
2,786
0 20,000 40,000 60,000 80,000 100,000 120,000
Kitchen Equipment Bathrooms Washstands Industrial Kitchen Equipment Other
73.6％ 13.1％ 4.8％ 1.6％ 6.9％
46,803
100,000
95,402
72.5％ 13.7％ 4.7％ 1.7％ 7.5％
49,112
8. Non-Consol i dated Sal es Com posi ti on By Segm ent
Bathr ooms
Other
Washstands Industr i al Ki tchen
Equi pment
Ki tchen Equi pment
Bathr ooms
Other
Washstands Industr i al Ki tchen
Equi pment
Ki tchen Equi pment (Units: millions of yen)
【 2009/9 】
【 2010/9 】
73.5 ％
14.7 ％
4.9 ％
5.7 ％
1.3 ％
72.3 ％
15.6 ％
4.7 ％
6.2 ％
1.3 ％
（Term-End Forecast） (Current Interim Period)
83.4 82.7 82.1
72.5 70.8
64.4 68.4
206 207 211.5
186.5 173 166
182
0.0 20.0 40.0 60.0 80.0 100.0
05/3 06/3 07/3 08/3 09/3 10/3 11/3 0 50 100 150 200 250 300 Monetary Value
Volume
（Forecast）
1,1861,181 1,2471,228
1,138
975
479
17.4 17.5 17.0 18.1
15.2 15.2
17.1
0 200 400 600 800 1,000 1,200 1,400
05/3 06/3 07/3 08/3 09/3 10/3 10/9 0.0 5.0 10.0 15.0 20.0 25.0 30.0 Demand Volume
Cleanup Share (Units: billions of yen) (Thousands of Sets) (Thousands of Sets) （％）
Complete System Kitchen Sales Results Demand Trends and Market Share
9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 1/ 4
87
◆
33.4
Cur r ent Inter i m Per i od
(Current Interim Period)
6.5 6.2 6.1
5.5
5.0 4.8
5.2
68
61 60
65
73 75
74
0.0 2.0 4.0 6.0 8.0
05/3 06/3 07/3 08/3 09/3 10/3 11/3 0 30 60 90 120 Monetary Value
Volume
（Forecast ）
559 546
515
438
402 400
180
19.5
15.1 14.9
14.5 14.7
13.3 13.4
0 200 400 600
05/3 06/3 07/3 08/3 09/3 10/3 10/9 0.0 5.0 10.0 15.0 20.0 25.0 30.0 Demand Volume
Cleanup Share (Units: billions of yen) (Thousands of Sets) (Thousands of Sets) （％）
Sectional System Kitchen Sales Results Demand Trends and Market Share
9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 2/ 4
◆
2.7
35
Cur r ent Inter i m Per i od
(Current Interim Period)
15.9 15.1 14.8 14.9 14.5
12.7 12.8
27 29
30
32 30.5
33 32
0.0 5.0 10.0 15.0 20.0
05/3 06/3 07/3 08/3 09/3 10/3 11/3 0 10 20 30 40 50 Monetary Value
Volume
667
770 767
718
347
695 656
4.5
4.9
4.2 4.2 4.2 4.3
4.0
0 200 400 600 800 1,000
05/3 06/3 07/3 08/3 09/3 10/3 10/9 0.0 2.0 4.0 6.0 8.0 10.0 Demand Volume
Cleanup Share （％）
(Thousands of Sets) (Thousands of Sets)
Note) Total number of companies increased from 11 to 15 from FY2005
Modular System Bathroom Sales Results Demand Trends and Market Share
9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 3/ 4
(Units: billions of yen)
（Forecast）
◆
7.0
16
Cur r ent Inter i m Per i od
(Current Interim Period)
1,786 1,8441,834 1,750
1,637
1,494
711
7.1
6.1
5.2 5.6
5.4 5.3
5.5
0 400 800 1,200 1,600 2,000
05/3 06/3 07/3 08/3 09/3 10/3 10/9 0.0 2.0 4.0 6.0 8.0 10.0 Demand Volume
Cleanup Share
5.3 5.2
5.1 5.0
4.7 4.5
4.8
100
91 91
96 91
99 100
0.0 1.0 2.0 3.0 4.0 5.0 6.0
05/3 06/3 07/3 08/3 09/3 10/3 11/3 0 30 60 90 120 150 Monetary Value
Volume
（Forecast ）
(Thousands of Sets) (Thousands of Sets) （％）
Washstands/Vanities Demand Trends and Market Share
9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 4/ 4
(Units: billions of yen)
(Current Interim Period)
2.4
51
◆
Cur r ent Inter i m Per i od
87 95
101 104 107 109 109 105 105 102
460 456
480 495
450
380
314
451 444 460
0 40 80 120 160 200 240
02/3 03/3 04/3 05/3 06/3 07/3 08/3 09/3 10/3 11/3 0 100 200 300 400 500 600 Number of Showrooms
Number of Visitors
（Forecast ）
(Locations) (Thousands of groups)
10. Showr oom s And Vi si tor Num ber s
Prev. Interim Period 228 thousand groups
Current Interim Period 241 thousand groups
(+5.8%)
11. For ec asted Consol i dated Resul ts For The Per i od Endi ng Mar c h 2011
(Units: millions of yen)
Operating
Income
Ordinary
Income
Net Income
Net Sales
2011/3
(Full-Term Forecast)
2010/3
(Actual Results)
2011/3
(Initial Plan)
Change From Prev. Period
Compared to Plan
98,843
1,840
1,679
2,104
100,000
1,050
850
100
1.9 ％
1.7 ％
2.1 ％
1.1 ％
0.9 ％
0.1 ％
103,500
2,200
2,000
1,200
4.7 ％
19.5 ％
19.1 ％
△ 43.0 ％
2.1 ％
1.9 ％
1.2 ％
-
-
-
3.5 ％
109.5 ％
135.3 ％
1100.0 ％
-
-
-
Operating Margin
Ordinary Income Margin
Net Income Margin
12. For ec asted Non-Consol i dated Resul ts For The Per i od Endi ng Mar c h 2011
2011/3
(Full-Term Forecast)
2010/3
(Actual Results)
2011/3
(Initial Plan)
Change From Prev. Period
Compared to Plan
Operating
Income
Ordinary
Income
Net Income
Net Sales
Operating Margin
Ordinary Income Margin
Net Income Margin
95,402
1,103
1,225
1,894
96,500
750
750
50
1.2 ％
1.3 ％
2.0 ％
0.8 ％
0.8 ％
0.1 ％
100,000
1,650
1,650
1,000
1.2 ％
49.6 ％
34.7 ％
△ 47.2 ％
1.7 ％
1.7 ％
1.0 ％
-
-
-
3.6 ％
120.0 ％
120.0 ％
1,900.0 ％
-
-
-
(Units: millions of yen)
Ⅱ . Futur e Str ategy
1. FY 2011 Basi c Management Pol i c y
Main
Theme Becoming “ The Kitchen Company ”
Sub-
Theme
Transforming profit structure to one based
on business from the consumer ’ s point-of-view
【 Cur r ent Si tuati on 】
【 Industry Position 】
Cleanup’s reputation and
market share continue to
grow
【 Lineup and Business System 】
Promoting the creation of high-
value-added products/services
from consumer’s point-of-view
【 Profit Structure 】
Returned to profitability in FY
2010 and prepared a base for
future strategic development
As the environment grows favorable, Cleanup will further
promote our policy of “operating from the
consumer’s point-of-view”
FY 2011 Basic Management Policy
2. FY 2011 Management Envi r onment
■ New housing starts
97,184 92,123
84,277 82,197
70,688
62,303
66,628 66,198 62,805
68,268 65,974
59,749 61,181
67,120 68,19869,298 64,951
56,527
65,00866,568 59,911
68,688 68,785 71,972 54.2
19.8
0.0 (5.8)
(18.7) (24.9)
(20.7)
(38.3) (37.0) (27.1)
(19.1) (15.7)
(8.1) (9.3) (2.4)
0.6 (4.6)
0.6 4.3
20.5
(32.4)(30.8) (32.4) (32.1)
0 20,000 40,000 60,000 80,000 100,000 120,000
Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June July Aug. (40.0) (20.0) 0.0 20.0 40.0 60.0
New housing starts (units) YOY comparison (%)
＊Ministry of Land, Infrastructure, Transport and Tourism Monthly Economic Construction Statistics, Building Starts
(Units) （％）
2008 2009 2010
1999: Housing Quality Assurance Act and deflation
2007: Amended Building Standard Law
2008: Lehman Brothers bankruptcy
Unpr ecedented stor m of i ndustr y r eor gani zati on
Si gns of a housi ng c onstr uc ti on i ndustr y r ec over y have em er ged dur i ng the c ur r ent FY, but over al l the ec onom i c outl ook r em ai ns c l ouded by a str ong sense of unc er tai nt y.
3. Pushi ng Ahead to Bec ome “The Ki tc hen Company”
Pr oduct
appeal
Sal es
c apabi l i ti es
Br and
power
CSR
pr om oti on
Real i zati on of “The Ki tc hen Com pany”
Ac tual i ze Cl eanup’s “str engths” i n the i ndustr y thr ough
unpr ec edented di ffi c ul t ec onomi c ti mes
Manufacturing as a specialized
producer (technological capabilities)
Brand
Communications
Relationship of trust with
logistics
4. Measur es to Enhanc e Pr oduc t Appeal (1) New Pr oduc ts
Last year we celebrated the 60th anniversary of Cleanup’s founding,
and to demonstrate our appreciation to our customers
we simultaneously launched 4 new products on June 1
System kitchens
New model “S.S. Light Package”
Popular model system kitchens
New model “RAKUERA”
Shower-equipped washstands
New “BTG” series
System bathrooms
New model “hairo”
1 2
3 4
1 2 3 4
These 3 pr oduc ts c an be ful l y c oor di nated!
L o w P ric e H ig h P ric e
High-Value-Added Products
Widespread Products
Our standard brand as “The Kitchen Company”
Luxury System Kitchen
“S.S.”
“S.S. Light Package ”
A model allowing consumers to experience the beauty of stainless at
a reasonable price.
Mid/High-Quality System Kitchen
“CLEANLADY”
Products aimed at customers who want both financial savings and added value.
“CLEANLADY
Light Package”
A package allowing consumers to access Cleanlady at an affordable price.
Popular System Kitchen
“RAKUERA ”
A branded product allowing consumers to experience Cleanup’s high-quality. Company System Kitchen
“COLTY ”
Highly functional, stylish, product designed for urban life with limited space.
A ful l pr oduc t l i neup as “The Ki t chen Com pany”
【 Renewal results for H1 】
● “S.S. Light Package”
● “RAKUERA”
4. Measur es to Enhanc e Pr oduc t Appeal (2) Pr oduc t Li neup
In cooperation with strong local firms,
implement “plant tours to create ‘buzz’”
before holding reform seminars
Convert “sub-customers”
(mainly local contractors and reform shops)
into Cleanup fans
Attract and keep end users
5. Measur es to Enhanc e Sal es Capabi l i ti es
● Expand “Water Section Workshops” member stores to 2,000 store system
● Continue sponsoring renovation seminars and renovation fairs
● Strengthen collaboration with major renovation channels
・ Condominium renovations
・ Home/energy/volume appliance/DIY-retailers, etc.
●Implemented during Sept.-Oct. 2010
●About 800 participants in total
Plant tour to create “buzz”
・ Str engthen r enovati on str ategy
・ Str engthen l ogi sti c s c ooper ati on
6. Measur es to Enhanc e Br and Power
(1) “Food and Li vi ng” Cul tur al Communi c ati onsOpen fourth “party space” in Nagoya showroom, to join
those in Tokyo, Kobe and Fukuoka
.
【 Main uses 】
● Enables customers to confirm actual benefits prior to
purchase
● Also used as a space for various food events such as
parties centered on cooking classes and cuisine
(Rented for sponsored events and local resident use)
・ Expansi on of par t y spac e
・ Sei toku Uni ver si t y hol d c om pl i m entar y c our se agai n dur i ng the c ur r ent FY
A complimentary “Cooking Academy to Create Smiles
from the Kitchen” will be held at Seitoku University’s
Open Academy again this fiscal year
【 Overview 】
● Term: Oct. 8, 2010-Mar. 4, 2011
(once a month for 6 months)
● Location: Seitoku Open Academy Kitchen Studio
6. Measur es to Enhanc e Br and Power
(2) Str engthen Loc al Communi c ati onsCommunications based on showrooms nationwide to greatly increase participation by
customers in each region
Expand “kitchen cleaning classroom”
【 FY 2010 】
Expand based on popular demand
【 FY 2011 】
Held once in each showroom
nationwide
(Nov.-Dec.)
Hold twice in all showrooms nationwide
1
stsession
July-Sept.
2
ndsession
Nov.-Dec.
● Held for a broad range of
participants and not limited to
customers of Cleanup
products
● No participation fee
● Participants receive a gift
Such as Pika-pika Reader, our original booklet summarizing Cleanup’s kitchen care and cleanup knowhow
6. Measur es to Enhanc e Br and Power
(3) Web Communi c ati ons 1Special contents to introduce the benefits of stainless steel kitchen fixtures
“When you think ‘kitchen,’ think stainless”
Because we want to once more
let our customers firmly know that
stainless steel, with its characteristics
of cleanliness and strength, is the
best and most appropriate
kitchen material
6. Measur es to Enhanc e Br and Power
(3) Web Communi c ati ons 2The twitter community on the ideal bath and bath dissatisfaction
“Bath tweets”
By developing a community using Twitter
we can monitor bath needs and utilize
the information for product development
We can also use the same site to provide
information on Cleanup’s product concept
and highlight the appeal of our products
7. CSR Pr omoti on Measur es
Obtai n the “Kur umi n Mar k”
c er ti fi c ati on m ar k based on the Next Gener ati on Educ ati on and Suppor t Pr om oti on Ac t
Featur es of Cl eanup’s youth educ ati on suppor t system
①Extended child-care leave
②Provide paid child-care leave in some instances
③Shortened working hours child care leave system through third grade
④Nursing leave through third grade
Reflect in-house survey
↓
Create systems that surpass
legal standards
Upgr aded PC ser ver s at al l 129 br anc hes to
envi r onm ental l y fr i endl y m odel
●Reduce annual CO2 emissions by 181 tons (equivalent to 12,928 cedar trees) (1/3 of past volume)
●Projected annual cost savings of about 7.0 million yen from significantly reduced energy consumption
●Achieved an improved work environment through use of low-noise design Key r esul ts
fr om i ntr oduc ti on
8. Cl eanup Pr oduc t Mar ket Shar e
(1) Al l Pr oduc tsIm pr oved m ar ket shar e for al l di vi si ons
18.1 19.5
17.0 17.1
15.2 15.2
15.1 14.9 14.5 14.7
12.0 14.0 16.0 18.0 20.0
2007/3 2008/3 2009/3 2010/3 2010/9 Complete System Kitchen Sectional System Kitchen
（％）
Change in industry market share for each division
4.5 7.1
4.3 4.0 4.2 4.2
6.1 5.6
5.2 5.3
0.0 2.0 4.0 6.0 8.0
2007/3 2008/3 2009/3 2010/3 2010/9 Modular System Bathroom Washstands/Vanities
（％）
(Current Interim Period) (Current Interim Period)
25.4
15.9 14.2 13.9
16.9 16.5
20.6
16.8 15.5
14.7
16.0
11.3
9.3 9.7
11.7
4.0 8.0 12.0 16.0 20.0 24.0 28.0
2 0 0 7 / 3 2 0 0 8 / 3 2 0 0 9 / 3 2 0 1 0 / 3 2 0 1 1 / 3
Luxury Mid-Level Entry-Level
（％）
8. Cl eanup Pr oduc t Mar ket Shar e
(2) System Ki tc henOther shares (special orders) FY 2008 27.3%
FY 2009 27.7% FY 2010 33.6%
FY 2011Current Interim Period 32.1％
Changes in System Kitchen Market Share
St eadi l y expanded shar e i n c or e syst em ki t c hen m ar ket
(Current Interim Period)
Aiming to create “products you can trust”…
Cleanup will continue to provide high-quality products, regardless of the
times, and always with an emphasis on the consumer’s point of view.
Cl eanup’s Pr oduc t Cr eati on
“
Pr oduc ts You Can Tr ust”CSR
Envi r onm ental Com pl i anc e
【 The Foundati on of Pr oduct Cr eati on 】
CPS (Cleanup Production System), based on Cleanup’s unique quality management beliefs
Compl i ance wi th Laws/ Systems
●Housing Function Display System (Quality Assurance Law)
●Effective Resource Use Promotion Law
●Long-Term Quality Housing Promulgation and Promotion Law, etc.
3R Effor ts
● Reduce
(Reduce creation of waste products)
● Reuse (Reuse waste products)
● Recycle (Reuse as raw materials)
9. Medi um -ter m Str ategy
(1) Pr oduc t Devel opment fr om the Customer ’s Poi nt of Vi ewEstabl i shi ng a “New Cor por ate
Phi l osophy” for our 60th
anni ver sar y and c hal l engi ng
our sel ves to ac hi eve i nnovati on
i n our “2nd Foundi ng”…
Founder ’s
Phi l osophy
(Fi ve Conc epts)
Cor por ate Phi l osophy
(c r eati ng c heer ful sm i l es i n the fam i l y)
Acti ve Phi l osophy
1. We wi l l cr eate a ‘soul ful ’ cul tur e of l i fest yl e and cui si ne.
2. We wi l l al ways conduct fai r and honest cor por ate acti vi ti es.
3. We wi l l cr eate a company our fami l i es can take pr i de i n.
New Br and Statem ent
To cr eate smi l es fr om the ki tchen
For our busi ness to be the ‘Top l eader i n ki tchens.’
To establ i sh a r eputati on among our customer s ‘synonymous wi th ki tchens.’
Acti on Pol i cy
- Foundi ng Spi r i t - Affecti onate Spi r i t - A Cr eati ve Spi r i t - A Technol ogi cal Spi r i t - A Spi r i t of Accompl i shment
Philosophy (Permanent)
Policy (Short and medium term)
